IT industry cross-border strikes trend: IBM’s intelligent system, which combines a small conference and Mercedes-Benz, SMART
Resource sharing, win-win situation has become a modern enterprise for mutual cooperation in general Acer Aspire 3000 Battery consensus. IT vendors and with other cross-border co-branded products, the IT sector, or say goodbye to the marketing model was fairly homogeneous, and industry to implement more cross-border, resource sharing, so that more users can experience a relatively easy way to make information technology more useful.
Although hard for the average user, it is perfectly clear business optimization, load balancing and other specialized IT terms are never easy but if human life birthday items loved to play one example, then make the best experience, as long as necessary for example, believe that the second term sophisticated high-tech can melt ice in the water overnight.
Recently, IBM Conference on Intelligent Mercedes-Benz makes sense to make such a combination of SMART. Fans are aware of, because the industry-leading auto manufacturers, Mercedes-Benz’s latest listing SMART Series car speed introduces a unique device: the owner may be through a unique control valve, the speed of adjustment at the same time, a free-control fuel injection device, less than 8 km at a speed of the car automatically turned electric mode to achieve a low carbon environment that is optimized for enterprise systems, IBM has the same purpose.
IBM has not only invited experts from Mercedes-Benz introduced the IT industry in the automotive industry to create “intelligent system” aspects of the experience, but also arrange a test ride, test drive, and a number of activities such as driving skills competition in the process, IBM wisdom of the number of systems leading technology has become more mysterious, but everyone fingertips.
Coincidentally, IBM, Mercedes-Benz cars in promotional activities on the previous day, Intel and SNS social networking community – love Apartments announced a strategic partnership established in cooperation network Ai Qing light comedy “iPart” 1 5 Ji network drama rumor has been officially officially afternoon occupiers love SNS social networking sites, great cool, cool 6, Sina video and send IT portal.
IT and automotive industries, Film and Television, etc. This is not to take side of the industry, each with different properties and characteristics, and carefully planned, this is “contrary to” come together companies, which will undoubtedly benefit from the win-win future.
In fact, cross-border co-operation is not particularly new vocabulary, especially in the consumer market, cross-border cooperation has become an international brand marketing magic.
Coca-Cola is the most representative with IT vendors is not uncommon.
In 2006, Coca-Cola and Lenovo to build cooperation based on the Beijing Olympic Games successful example of the HP Pavilion dv9000 battery of cross-border cooperation. Year in April-June, both sides use is called the lifting gold cap, drink Chang win, Huan the same in the digital world “the national promotion: Coca-Cola products and the most of the major bottling plants involved in the Lenovo also has produced a special laptop Lenovo desktops and 1000, 10000 desktop services, event prizes. This action increased the exposure of two brands, Lenovo and Coca-Cola understanding.
At the same time, Coca-Cola and Tencent also co-created picture of China’s first use of 3D online community, which icoke become Asia’s largest fast moving consumer goods and popular web sites for consumers. In addition, Coca-Cola’s “World of Warcraft ‘cooperation’ magic magic water” in the form of props in a game, embedded in the successful marketing.
More and more IT vendors promoting their products by increasing cross-border elements: Asus and AMD, launching a grand game of “I” game user-customized “ASUS AMD K-series notebook I’m going to Extreme Games”, HP’s new touch-one computer TouchSmart300 and TouchSmart600 announced Orchid Society, 1949, new elements and bide Xi restaurants in Beijing, Shanghai, Chengdu, many high-end fashion style of dining institutions and innovative cross-border cooperation between Sony’s most famous Australian surf brand Billabong start surfing theme special edition VAIO W line of Imperial Lime. . . . . . These actions are not only partners tap more opportunities for trade, but also further improve the users’ side of brand loyalty and preferences.
Not difficult to see, resource sharing, reciprocity has become a win-win cooperation in modern business is a general consensus. IT vendors and with other cross-border co-branded products, the IT sector, or say goodbye to the marketing model was fairly homogeneous, and industry to implement more cross-border, resource sharing, so that more users will really feel relatively relaxed manner of information technology to bring more benefits.
China’s software industry is moving from the rising tide of mergers and acquisitions. 9. June UFIDA check the bulletin gave abnormal fluctuations in the position to note, said the company intends to acquire the equity EF thinking. Notification Notification data show that EF thinking in the automotive industry the main application software and solutions for design, development and implementation of management consulting services for the automotive industry, to support computer hardware and software systems integration and IT outsourcing service contracts auto industry, the 2009 operating profit will be 92 81 million yuan (unaudited).
Before 11 May 2 UFIDA 75 million yuan acquisition Computer Technology Co., Ltd. Shenzhen, the supply side of the Division was held in Germany and 4 8077% of the shares, but also 6 75 million yuan in cash, the German side of the capital increase of Kuwait. After the acquisition, and Zhuanzengguben, UF Software Division side held in Germany and 10 67% of the shares. Germany is the main compartment side of the infrastructure software, systems and software engineering tools for product research, development and sales.
In fact, since 2008, UF has been condemned by the software is acquired Fangzheng Chun Yuan 380 million yuan, and he became the first Chinese financial software for the acquisition of 30 million yuan in 2010, blamed the further south of science and technology, mainly in China and business intelligence (BI) software technology. The last two years, UF is to boost the industry in depth distribution has been completed purchase 45 million yuan Thebaud deep CRM business, 9 million yuan Tian ambitious acquisition of tax software business, 14 5 million yuan in Shanghai today’s promise to purchase real estate software business, the contracting 6 98 million yuan and 43 million yuan in Chongqing Medtech acquisition of Beijing and in other cases over time and place of purchase.
This is mainly responsible for the procurement of software-related issues, UF Senior Vice President Zheng Yulin, said the key for the future acquisition or lock industry, including manufacturing, real estate and auto industries, which lies between the information solutions industry before 3 Name of the company is the main objective of the procurement. ”
Another domestic software giant Kingdee to be outdone, this year 22 january, Kingdee Group invested 20 million acquisition of domestic real estate professional software vendors SHENZHEN Code Information System Co., Ltd, to accelerate the enlargement of the real estate market, industry information, 3 2, the company has spent 21 million yuan, mergers and acquisitions of domestic companies PLM Professional Software Technology Co., Ltd. Guangzhou PVP.
Kingdee Senior Vice President and Chief Financial Officer CHEN Kun Deng said this year’s funding the acquisition of IBM ThinkPad X40 Battery is 100 million can be used at any time, there are many earning opportunities for the negotiation phase, monthly or quarterly basis, M & A cases. Key mergers and acquisitions this year, Chen Kun Deng said the main target audience is the industry’s major software vendors and management software vendor.
At the same time, when the National Nuclear Fund for large projects with high base should be clear that the basic software to guide companies through mergers and reorganizations, mergers and acquisitions in China-based software integration was significantly accelerated. In 2009, the China Electronic Information Industry Group, China National Software & Service Co., Ltd. acquired the dream database, Wuhan, China Electronics Technology Group joint venture in Shanghai, China Standard Software Co., Ltd. CEC, CETC, and several of its investments based on joint Institute of China Software Company, Price Waterhouse acquisition NPC Gold Warehouse database file, company, etc. based on the software industry M & A is also a new beginning.
In summary, we believe that the next stage of the following three software developers in the acquisition of domestic software giants favor, when the focus: the first is a major industry, the operational characteristics of the company, such as procurement Beijing UFIDA after time and space, a fine is retail medicine market potential, while the acquisition of Shenzhen City Jia code Kingdee Information System Co., Ltd, saw its domestic real estate sector influence, the second category is broken down some of the software is a unique technology companies, this year, business process management (BPM), lifecycle management (PLM) and business intelligence (BI), Ling Yu is hot, when the merger Praise the third class outsourcing partner for IT systems, such as government departments or business process management, operation and maintenance, disaster recovery and other services outsourcing companies, is also a concern for acquisition targets.
